Hopeful Big Brother contestants will have to make a 90 second YouTube style video which will be voted on by the general public to make it onto next year’s show.
Rather than the usual audition process, budding housemates will need to complete the video audition in the next two months. The best of the batch will go ‘live’ in December on the Big Brother website for the public to vote on.
The top three will have a guaranteed spot in the BB House and the top 50 will automatically go through to the second round of auditions.
In previous years Big Brother has held public auditions in major cities which have attracted up to 40,000 entrants.
In the first year of the show, 2001, contestants were asked to send in videos giving reasons as to why they should appear on the show.
Though this is a great marketing gimmick, and I'm sure it will save BB a whole lot of dosh but one has to ask; Will it really produce an interesting house? I mean we have to watch these people for four months.
Aren't we likely to simply get three freaky friday's?
I don't know. But it certainly throws the onus back on Joe Public to produce some gold.
